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Kelly Cook

  • A soon-to-be bride tries on a wedding dress in a fitting room.
    Retail

    King of Prussia’s David’s Bridal Rolls Out a New VIP Shopping Experience

    June 16, 2026

    David’s Bridal is adding a new, paid tier to its wedding shopping experience as the King of Prussia-based retailer continues…

  • Young bride with tape around her waist isolated on white background.
    Retail

    David’s Bridal Introduces Fit Guarantee Amid Rise in GLP-1 Bridal Trends

    May 13, 2026

    As wedding trends continue to evolve, David’s Bridal is introducing a new program aimed at easing one of the biggest…

  • Helpers adjust bride dress at fitting in salon.
    Retail

    Forget Google — David’s Bridal Wants You Shopping in ChatGPT Now

    April 25, 2026

    King of Prussia-based David’s Bridal is launching a new AI-powered experience that lets customers browse and buy dresses directly through…

  • Bridesmaid making a bow-knot on the back of brides dress/
    Retail

    David’s Bridal’s Next Chapter Is Taking Shape in King of Prussia

    March 24, 2026

    King of Prussia-based David’s Bridal is charting a new course as the longtime bridal retailer works to reinvent itself, writes…

  • Elegant Wedding Dress on Mannequin.
    Retail

    David’s Bridal Expands Beyond Retail With New Wholesale Push

    March 21, 2026

    King of Prussia-based David’s Bridal is launching a wholesale division with designer gowns and boutique-focused services, writes Tatiana Walk-Morris for…

  • The bride fastens the lace sleeves.
    Retail

    David’s Bridal CEO on the Tech Powering the Future of Weddings

    March 14, 2026

    King of Prussia-based David’s Bridal is investing heavily in technology to modernize how couples plan weddings and shop for dresses,…

  • A cropped image of a bride in a wedding gown surrounded by flowers.
    Retail

    King of Prussia’s David’s Bridal Reinvents Itself With AI and Streaming Series

    March 4, 2026

    Three years after filing for bankruptcy, King of Prussia-based David’s Bridal is reinventing itself with AI-fueled personalization and a new…

  • A couple clad in wedding attire stands at a David's Bridal pop-up in Times Square.
    Retail

    King of Prussia’s David’s Bridal Takes Valentine’s Day to Times Square

    February 19, 2026

    King of Prussia-based David’s Bridal took center stage in New York City this Valentine’s Day, highlighting flexible payment options for…

  • A wedding bride preparing to break a piggy bank.
    Retail

    David’s Bridal Has the Answer to Rising Wedding Costs

    December 3, 2025

    King of Prussia–based David’s Bridal is now offering a new payment option designed to ease budget pressures for brides and…

  • Two women poke their heads out from behind a rack of wedding dresses.
    Retail

    King of Prussia’s David’s Bridal Expands Luxe Boutique Concept

    October 6, 2025

    King of Prussia-based David’s Bridal is taking wedding shopping to new heights with its boutique concept, Diamonds & Pearls, writes…

  • Beautiful wedding dresses on a hanger
    Montgomery County

    King of Prussia’s David’s Bridal to Launch Vera Wang Bride Collection

    September 15, 2025

    David’s Bridal is partnering with WHP Global and designer Vera Wang, the company announced in a press release. The collaboration…

  • David's Bridal CEO Kelly Cook smiles while speaking into a microphone.
    Retail

    Kelly Cook on Leadership, Gratitude, and Lessons Learned at David’s Bridal

    September 8, 2025

    David’s Bridal CEO Kelly Cook’s story is one of gratitude, resilience, and constant learning, writes Nicole Kirichanskay for Inside Retail.…

  • A bride and groom pose in sunglasses.
    Retail

    King of Prussia’s David’s Bridal Expands Oleg Cassini Brand into Eyewear

    August 4, 2025

    King of Prussia’s David’s Bridal is giving its best-selling brand a stylish new outlook, the company announced in a press…

  • David's Bridal CEO Kelly Cook is wearing a dress and a cowboy hat.
    Retail

    David’s Bridal CEO Lives Frugally … and Wears a Rolex

    July 11, 2025

    King of Prussia-based David’s Bridal CEO Kelly Cook is putting her signature spin on a legacy brand, writes Emma Burleigh…

  • A wedding planner sits with a bride and her friends in a dressing room.
    Retail

    King of Prussia-Based David’s Bridal Turns to AI to Reinvent Weddings

    July 2, 2025

    David’s Bridal is turning to artificial intelligence in an ambitious bid to reinvent wedding planning, writes James Thomason for Venture…

  • Young women looking at the wedding dress designer while in David's Bridal.
    Retail

    David’s Bridal Introduces Shopify-Powered Endless Aisle Experience

    June 20, 2025

    King of Prussia-based David’s Bridal is continuing to integrate its ecommerce and store operations as it pivots toward a tech-driven,…

  • Bedroom interior with wedding dress prepared for the ceremony. A beautiful lush wedding dress on a mannequin in a hotel room.
    Retail

    KOP’s David’s Bridal Outpaces Tariffs, Adds New Revenue Stream

    June 10, 2025

    King of Prussia’s David’s Bridal is not just adapting to Trump’s tariff policy; it’s expanding, reports Danny Parisi for Glossy.…

  • Mannequins displaying David's Bridal wedding dresses.
    Retail

    The David’s Bridal DoorDash Partnership Takes Off with Big Numbers

    May 28, 2025

    King of Prussia-based David’s Bridal has joined forces with DoorDash to offer the delivery of wedding dresses, shoes, and accessories…

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