King of Prussia’s David’s Bridal is not just adapting to Trump’s tariff policy; it’s expanding, reports Danny Parisi for Glossy.
As the global tariffs send wedding costs through the roof, the bridal giant is sidestepping price hikes by moving production out of China and to other countries like Vietnam and Sri Lanka.
CEO Kelly Cook said the brand has reduced its China-based production to zero in under a year. Coupled with their stockpiling of materials through 2026, this move allows David’s Bridal to keep gown prices steady amid broader inflation in the industry.
With over 300,000 dresses in the U.S. priced from $400 to $5,000, Cook said affordability remains key.
With a bigger pivot, the company is leveraging its supply chain to start producing for other fashion brands, a new revenue stream that Cook expects to become permanent.
“We sell 2 million dresses a year, and we fully own our supply chain,” Cook said. “We can get a new design center up and running, including training, in 30 days.”
Following its 2023 bankruptcy, David’s Bridal has been on a comeback tour – from launching menswear and an online marketplace to growing its in-house Pearl Media Network. Through it all, the company continues to account for about one-third of all U.S. wedding dress sales.
Discover how David’s Bridal is adapting to the global economic climate in Glossy.
