David’s Bridal is partnering with WHP Global and designer Vera Wang, the company announced in a press release.
The collaboration designates the King of Prussia company as the exclusive global producer and retailer of the Vera Wang Bride brand. This will encompass premium wedding gowns, bridesmaid dresses, and eventually invitations, stationery, and more.
For Vera Wang, the partnership is about bringing her renowned style and modern edge to a broader audience. “The Vera Wang Bride is intended to reflect a certain sense of quality, design integrity, and modernity—but above all, style,” said Wang, noting her excitement to reach a new generation of brides.
David’s Bridal CEO Kelly Cook called the partnership a perfect match for the retailer’s evolving vision. “Vera is one of the most visionary and influential couture designers of our time,” Kelly Cook said. “We revere this opportunity … to take Vera’s cherished and iconic Vera Wang Bride brand into its next chapter.”
Starting in 2026, David’s will oversee full production of the Vera Wang Bride line. The collection will be sold in David’s Bridal stores nationwide and online, making Vera Wang gowns more accessible than ever.
To learn more about this partnership, visit Newswire.
