King of Prussia’s David’s Bridal is giving its best-selling brand a stylish new outlook, the company announced in a press release.
The national bridal retailer has teamed up with Allure Eyewear to launch a line of chic optical and sunglasses under the iconic Oleg Cassini label.
Known for bridal gowns that exude vintage glamour, Oleg Cassini has long been a top seller for David’s. Now, that same elegance will be seen in everyday accessories as the brand branches into eyewear, priced from $88 to $110 for optical frames and $42 to $60 for sunglasses.
“Elegance is a state of mind,” said David’s CEO Kelly Cook, quoting the designer.
Allure Eyewear has worked with brands like BCBGMAXAZRIA and Drew Barrymore’s Flower line, and will design and manufacture the collection. For David’s, it marks another step in evolving beyond weddings to embrace full lifestyle fashion.
The new frames will complement Oleg Cassini’s growing lineup of accessories—from handbags and jewelry to shoes and veils—and offer a wearable way for fans to bring bridal-inspired glamour into their daily look.
To read the full press release and learn about David’s Bridal’s new partnership, visit Newswire.
