However DiGiovanni has loved jewelry ever since she was a child.
“The women in my family had beautiful jewelry,” she said.
But she had kept her design ambitions on the side until the accident left her with rheumatoid arthritis and fibromyalgia, among other serious conditions. Then, after reevaluating what mattered to her professionally, she decided it was time to start designing.
“I set out to create a jewelry line that had the quality and sophistication of a renowned jewelry house, but that was affordable and easy to wear,” said DiGiovanni.
She launched her brand in 2013, while she was still working in retail sales at South Moon Under.
Then shoppers started purchasing her jewelry directly from her and soon corporate asked her to do a trunk show that was incredibly successful. Soon her jewelry was selling at twenty locations and by 2016, she officially went full time.
Her designs are colorful and detailed and often incorporate pearls.
“Pearls transcend time and all ages,” said DiGiovanni.
Read more about Joie DiGiovanni at Forbes by clicking here.
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