Blue Bell Creameries is debuting a new flavor that brings the party to breakfast. WMBF News covered the sweet treat’s debut.

The “I ❤ Cereal” ice cream flavor is fruity and toppled with confetti sprinkles. The vanilla base in this Valentine’s Day–appropriate dish represents the “milk,” and the sprinkles are the cereal.

For Montgomery County natives, it may come as a surprise that the company behind this frosty fave is not from the Blue Bell they all know and love.

Blue Bell Creameries was founded in Brenham, Texas in 1907 and rose its way to becoming the second highest-selling ice cream manufacturer in the U.S. The name was inspired by the Texas blue bell, a wildflower native to the state. 

Local history buffs may know that Blue Bell, Pennsylvania, wasn’t always Blue Bell.

The town was originally named Pigeontown after the flocks of passenger pigeons that gathered there.

In 1840, the town was renamed to reflect the popularity of the Blue Bell Inn.

While the Texas creamery takes the top spot for ice cream production, Montgomery County’s Blue Bell still came up with the name first.

And should Pa. Blue Bell residents desire ice cream during this mild winter of 2023, they need not go to Texas. Nekter Juice Bar on DeKalb Pike is close by, and its varieties include a delicious vegan version.

Read more about the Lone Star State’s Blue Bell Creamery and its new ice cream flavor at WMBF News.

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A video look at Blue Bell Creameries, a Texas food-industry standout.