Victory Brewing Company Jumps into Hard-Seltzer Market as Consumers Are Drinking More Than Craft Beer
Downingtown-based Victory Brewing Company is jumping into the rapidly growing hard-seltzer space with Victory Waves, a new line of hard seltzers.
Victory’s newest offering combines its 25 years of brewing experience, innovation expertise, and close connection to its consumers.
“We know that our consumers are drinking more than craft beer today,” says Derek Detenber, Victory’s chief marketing officer. “They are drinking across categories. Wine, spirits, and hard seltzers are all part of the consideration set in their various drinking occasions.”
“While there are many big players in the hard-seltzer space, there is an opportunity to deliver a high-quality seltzer experience. That comes from a brand that consumers across our home region identify with. Victory’s passion for delivering the best-tasting products for those memorable moments in life applies not only to our extensive craft beer offerings, but it also extends to this new line of craft hard seltzers,” he explains.
The hard-seltzer market is projected to grow to $30 billion by 2025, according to Goldman Sachs.
Beyond the category leaders, regional craft brands are experiencing success with their seltzers in their home markets as loyal fans add them to their drinking repertoire.
Victory Waves is available in a 12-count variety pack. There’s four popular flavors in the The Victory Waves Variety Pack: Lime, Mango, Mixed Berry, and Orange.
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