The Valley Forge Tourism and Convention Board is working hard on developing a marketing strategy to help reignite the area’s usually lively tourism scene, writes Laura Smythe for the Philadelphia Business Journal.
The campaign centers on hotel and tourist attraction safety. The aim is to encourage people in the region to visit sites and scenery in Montgomery County while maintaining social distancing and keeping close to home.
Family-oriented messaging will highlight the area as a value gateway, with the Visit Valley Forge app will offer exclusive specialized hotel rates and other deals through fall.
The strategy highlights historic sites such as Valley Forge National Historical Park, retail hubs such as King of Prussia Mall, and the area’s proximity to other major East Coast destinations.
Outdoor activities that include dining, golfing at county’s 50 golfing courses, along with using nearly 100 miles of trails will also be marketed.
“We see this as a war,” said Mike Bowman, VFTCB CEO. “We’re ready to fight for the tourism industry in Montgomery County, and to support our small businesses, and we are not giving up.”
Read more about the marketing campaigns at the Philadelphia Business Journal by clicking here.
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