New York Times: Norristown’s Clover Event Company Joining Forces to Help Salvage Wedding Season
Clover Event Company, a Norristown-based boutique wedding planning business, is joining forces with other local vendors to help salvage the wedding season that has been crippled by the coronavirus pandemic, writes Tammy La Gorce for The New York Times.
“We’re relying on each other much more for business advice, like what should we be telling our clients or how should we be updating our policies,” said Caitlin Maloney Kuchemba, Clover Event Company owner.
This has been especially helpful in handling clients who want to celebrate their wedding twice – on their original wedding date and in a bigger way when social-distancing regulations are lifted.
“People want to know,” Kuchemba said, “do we consider a smaller celebration part of the original event? Or is it a whole new event that requires new contracts?”
Kuchemba is currently a part of several collaborations, including 660 Collective she formed with three other vendors to organize micro-weddings for ten or fewer guests in a Norristown studio. Also, with three different vendors, she started the Gush network to organize a free wedding for an essential worker couple nominated by the community.
Read more about Clover Event Company at The New York Times by clicking here.
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