The Valley Forge Tourism & Convention Board (VFTCB) is working on major technological enhancements to its website, and one of those updates will make valleyforge.org one of the first ADA compliant sites in the region.
The VFTCB is partnering with AudioEye, a web personalization tool that allows organizations to provide website visitors with a fully customizable user experience tailored to their individual needs, regardless of their device type, language preference, or preferred method of access.
AudioEye’s assistive tools offer benefits for all site visitors, but in particular: aging populations, individuals who have vision, hearing, motor, and cognitive disabilities, those who are color blind, dyslexic, learning to read, studying a second language, or just prefer listening.
“We’re always expanding our audience, and so we want to make sure our website is fresh, but not just with photos and videos,” said Edward Harris, Chief Marketing Officer for the VFTCB. “It’s about enhancements that make our site, our organization, and our destination of Valley Forge and Montgomery County, PA more inclusive.”
The nonprofit organization is also adding JackRabbit, a booking referral engine, to its website. The tool will be embedded directly on www.valleyforge.org to provide destination visitors with hotel rates and availability. Users will be able to search for packages and activities in the Montgomery County area.
And now, for the first time ever, the VFTCB will also be able to track some of those bookings through Adara, an analytics company that works with most major hotel chains to allow the path of digital marketing campaigns by connecting ad impressions to overnight stays in Montco.
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