Bryn Mawr Natives Plot Roy Rogers Philadelphia Region Comeback

Ken Knickerbocker
By

Plamondon Companies which owns the Roy Rogers fast food chain brand is planning to bring the once popular restaurants back to Philadelphia, writes Kenneth Hilario for Philadelphia Business Journal.

Jim Plamondon
Jim Plamondon

Bryn Mawr native Jim Plamondon, who along with his brother Pete Planondon Jr., own Plamondon Companies which purchased the Roy Rogers brand several years ago. Since then they have been carefully rebuilding the brand by focusing on quality control and ensuring all the operators share their desire for success.

Now there are 54 restaurants in six states including 24 corporate and 30 franchised locations. The restaurants are currently located in Maryland, Virginia, West Virginia, New York, New Jersey and Pennsylvania.

Now the brothers are looking at the Philadelphia market with the potential strategy of opening up around six restaurants a year. However, Jim noted that finding reliable franchisee’s can be a challenge.

“Philly was a very successful market for Roy Rogers,” noted Jim. “About 80 percent of the units were in the Northeast, and up and down the 95 corridor. We’re going to expand in the mid-Atlantic where we know it was successful.”

Read more about the comeback at Philadelphia Business Journal by clicking here.

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