Why Roy Rogers Still Dominates the Pennsylvania Turnpike

Long-term contracts explain why Roy Rogers and Sbarro still dominate Pennsylvania Turnpike service plazas despite changing tastes.

There’s a reason why Pennsylvania Turnpike food stops feel trapped in another era, writes Brett Sholtis for The Philadelphia Inquirer.

Dining options at the state’s 17 service plazas are largely controlled by a single operator under a long-term lease that runs through 2036. While the Pennsylvania Turnpike Commission oversees the plazas, the private company, Applegreen, determines which restaurant concepts appear, creating what experts describe as a “captive consumer” environment for drivers.

That matters when more than 550,000 vehicles travel the turnpike daily. Once on the road, travelers are limited to what’s available — and are often willing to pay more for speed and convenience. The result is a lineup dominated by legacy brands like Roy Rogers and Sbarro, even as neighboring states feature newer chains like Shake Shack and Chick-fil-A.

Roy Rogers’ prominent presence dates back decades and has been sustained by nostalgia and brand familiarity. While the chain has faced rising costs and shifting consumer tastes, it continues to benefit from steady traffic and long-standing relationships tied to the turnpike’s service plaza contracts.

Younger diners increasingly favor spicier flavors, global cuisine, and order-ahead convenience — trends that haven’t fully reached Pennsylvania’s toll road stops. Until contracts expire or policies change, turnpike travelers should expect the classics to keep coming.

To learn more about how turnpike dining decisions are made, visit The Philadelphia Inquirer.


Editor’s Note: This post first appeared on MONTCO Today in December 2025.



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