Souderton’s Asher’s Chocolate finds itself in the sweet spot of a global trend, writes Andrew Sullivan for Vocal Media.
A new market report shows the sugar-free confectionery industry is booming. The once-niche concept is projected to grow from $2.3 billion this year to $3.2 billion by 2033.
Health-conscious consumers and those managing diabetes fuel the demand. Thanks to new, natural sweeteners like stevia and monk fruit, sugar-free candy no longer comes with a trade-off.
The report names Asher’s as one of the leaders in the sugar-free industry. The family-owned Montco business has long offered sugar-free versions of its classic treats like peanut butter cups, almond bark, and chocolate covered pretzels. This has earned them a loyal following among locals who want to indulge without the sugar rush.
Supermarkets remain the biggest outlet for sugar-free candy, but e-commerce is playing a growing role. Now Asher’s can reach health-conscious customers well beyond the region.
Read more about the growing market for sugar-free sweets and how Asher’s is poised to meet the demand in Vocal Media.
