SEI Investments, based in Oaks, has invested $10 million in a New York company as a strategy to personalize client interaction and grow business opportunities, writes Jeff Blumenthal for the Philadelphia Business Journal.

SEI provides asset management software and services to banks and investment advisers.

The company TIFIN specializes in asset and wealth management platforms with a focus on artificial intelligence and other technology.

SEI said that working with TIFIN will help accelerate business growth and enhance client interaction.

“Like many emerging trends, AI has tremendous potential to disrupt financial services, as well as accelerate opportunity, access and impact,” said Sneha Shah, SEI’s head of New Business Ventures.

“Working with the right strategic partners during times of intense change can increase speed, confidence, and agility.”

TIFIN’s list of investors includes Hamilton Lane, JPMorgan Chase & Co., and Broadridge.

Read more about SEI Investments partnering with TIFIN and other investment news in the Philadelphia Business Journal.

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