David’s Bridal, based in Conshohocken, has been in the wedding business for a long time and is now helping teens find their dream prom attire, according to PYMNTS.
The bridal fashion chain has recently been going through another bankruptcy and restructuring as it tries to recover from the pandemic.
Trying to expand avenues of business, David’s Bridal has started a promotion for high school students preparing for prom through its Diamond Prom Loyalty program.
High school students get access to special discounts on dresses, accessories, and alterations like a $20 discount on any Juniors dress.
The program aims to create a sense of loyalty and connection with customers at a younger age before they are even thinking about a wedding.
“We are so excited to be rewarding our junior members in all the ways we do our brides and bridesmaids,” said Kelly Cook, David’s Bridal President of Brand, Technology, and Finance.
“After the remarkable success of Diamond Prom last year, it was a no-brainer to bring back the program with additional offers as we head into prom season. We can’t wait to see how our junior occasion customers show off their personalities through our stunning collection of dresses, as they take advantage of the unmatched benefits of our loyalty program.”
Read more about David Bridal’s decision to help teens find their dream prom attire at PYMNTS.
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