CHOP CEO: KoP Model, Caring for Children ‘Close to Where They Live,’ Is Replicable

madeline bell CHOP building
Image via John George at the Philadelphia Business Journal.
Middleman Family Pavilion, Children’s Hospital of Philadelphia.

Citing the success of the King of Prussia location for Children’s Hospital of Philadelphia (CHOP), CEO Madeline Bell said its hyper-local impact could become a future template. John George reported Bell’s thoughts on the Montgomery County success in the Philadelphia Business Journal.

Bell inferred that the Middleman Family Pavilion — which opened in Jan. 2022 on S. Goddard Boulevard and is already being expanded — has become a replicable model.

“The key is that children are cared for best close to where they live,” she explained.

The conveniently located health provider, in close proximity to mass-transit and roadway routes serving King of Prussia Mall, was especially advantageous during the pandemic and ensuing illness outbreaks.

“I don’t know what we would have done with the surge without the King of Prussia hospital, frankly,” Bell said.

In terms of replicating that success, CHOP is taking a broad view. She’s open to expansions that are self- or partner-guided.

“I think we are really exploring just where the best place might be if we were to do that in the future,” said Bell.

More on CHOP CEO Madeleine Bell and the geographic future of her organization is at the Philadelphia Business Journal.


Opening day of the Middleman Family Pavilion was much-celebrated by the CHOP.

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