David’s Bridal has launched five pop-up locations to spread from its Conshohocken home base, bringing fashions and accessories for the 2023 prom season. Investors Observer said “yes” to the dress brand’s request for coverage.

The five pop-up stores will operate in:

• Glendale, Ariz.
• Chula Vista, Calif.
• Natick, Mass.
• Kansas City, Mo.
• Fairfax, Va.

The prom assortment available at these temporary sites is also on the racks of its traditional storefronts across the U.S.

Purchases earn points that consumers can redeem for gifts and use to enter a contest for a $1,000 scholarship and a David’s Bridal photobooth at prom.

Customers can shop exclusive brands that include Jules & Cleo, whose online fans have viewed over 37 million times on TikTok.

Dress styles include bold colors, sequins, feathers, fringe, statement backs, and cut-outs, and the pop-ups also carry accessories like David’s Bridal–branded perfume.

More on the David Bridal pop-up retail sites for the 2023 prom season is at Investors Observer.

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Unsurprisingly, David’s Bridal has an entire marketing program surrounding 2023 prom season.