David’s Bridal is embarking on a new business model that it is calling a “redesigned bridal experience.” The program will revise retail operations at the brand’s locations nationwide, including its high-profile Plymouth Meeting site.

The impending change in methodology was rolled out during a soft launch across the nation, at David’s Bridal sites in Calif., Ohio, K.Y., and Tenn. Moving into 2023, a phased approach will bring it to 20 stores, 12 new stores after that, and eventually to all David’s Bridal shops nationwide.

At its core are personalized interactions among customers and an “expertly trained stylist [or] in-house alterations artisan.”

Concurrent with the rollout of this redesigned bridal experience are in-store improvements such as a customization lounge and a try-on bar. Several locations will herald the changes with grand re-opening events.

“Our vast retail footprint and team of expertly trained stylists coupled with our personal in-store experience is why millions of customers trust us every day to help them find their dream dress,” said Jim Marcum, David’s Bridal’s Chief Executive Officer.

“We remain focused on continuing to expand and enhance our customers’ shopping experience. Serving her is what we do, and we are committed to offering the best in-store experience from the moment she steps into our stores… ,” he said.