Conshohocken-based David’s Bridal Launches First-Of-Its-Kind Wedding Planning App

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Wedding Planning App by David's Bridal
Image of App via David's Bridal, PR Newswire.

Conshohocken-based David’s Bridal has launched David’s Bridal Planning App, the first-ever comprehensive wedding planning mobile app.

New David's Bridal app.

The new app adds to the company’s already impressive suite of wedding planning tools and resources.

It is available in the App Store and Google Play store and allows users to create their own custom wedding website that is hosted by Blueprint Registry – for free – and manage their own universal wedding registry.

The couples can add gifts from any retailer, import previously created registries into the app, and create a cash registry.

The app also allows the bride and groom to generate a comprehensive wedding checklist with customization options that are specific to their event.

Other options include a vision board and various style quizzes, along with a way to book an appointment at a local David’s Bridal store.

“Our monthly Pearl Report has consistently indicated month over month that roughly 80%+ brides feel stressed or overwhelmed during her planning journey,” said Lizzy Ellingson, David’s Bridal Chief Digital Experience Officer.

“She is looking for on-demand access right at her fingertips, anytime day or night. We have committed to walking alongside her throughout her journey, meeting her where she is, and making the planning process easier. Our first-ever mobile app accomplishes exactly that and more.”

Read more at the Wedding Planning App at PR Newswire.

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