Conshohocken-based David’s Bridal has partnered with celebrity fashion designer Daniel X Diamond to release an exclusive custom denim fringe jacket at its First-Annual NashBlast Event in Nashville.
The current bride-to-be and former co-host of The Bachelor and The Bachelorette, Kaitlyn Bristowe, will host the Aug. 19 event.
The limited-edition jacket includes two complementary Daniel Diamond patches — “BRIDE” in white and “PARTY” in rose gold — for added customization. It retails for $375.
“At David’s Bridal we believe in celebrating all of life’s magical moments,” said Kelly Cook, Chief Marketing & IT Officer of David’s Bridal. “We wanted to debut this must-have bridal accessory during the peak of bachelorette season in the epic bachelorette destination of Nashville.”
During the NashBlast party, David’s Bridal will also host a live TikTok shopping experience with help from Bristowe and Daniel Diamond. Customers from all over will be able to join the virtual party and snag one of only 1,000 exclusive rose gold rhinestone jackets made.
“The Daniel X Diamond rhinestone fringe jacket is infamous for leveling up life’s most notable moments, worldwide,” said Daniel Musto, co-founder of Daniel X Diamond. “From Coachella and CMA Fest to the most fabulous bachelorette parties, our signature jacket injects glitter into every moment wearing it.”
