Jonathan Propper, a Haverford College graduate, has a simple professional and personal guideline that helps him continue to successfully grow his eco-friendly laundry detergent company, Dropps, writes Courtney DuChene for The Philadelphia Citizen.

“Elevate the core, eliminate the stupid,” said Propper.

He formed the company fifteen years ago, however the idea for the detergent came decades before from his mother when they owned Conshohocken Cotton Company together. Unable to find a detergent that was gentle enough for the garments they made, the pair developed a detergent that was specifically formulated for washing cotton.

After they decided to sell their business, Propper continued to work on perfecting the core elements of his laundry and detergent products. He eliminated anything that did not add value, such as dyes and plastic packaging.

The result is Dropps’ flagship product: colorless, plant-based laundry detergent pods.

The product was a success and as a result his company has seen 15 straight quarters of growth. It has also received EPA 2017 Safer Partner Choice of the Year.

Now thanks to $10 million in funding from an alternative venture capital firm The Craftory, Dropps is likely to continue its upward trajectory over the coming years.

Read more about Dropps at The Philadelphia Citizen by clicking here.

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