Redner’s Markets, which traditionally uses a warehouse concept, last week opened a fresh market with its new grocery concept in Audubon Village Shopping Center, writes Natalie Kostelni for the Philadelphia Business Journal.

Redner’s Fresh Market has a modern interior design and incorporates departments not found in its traditional stores.

These include a 30-seat café, prepared foods and meals along with expanded produce, bakery, seafood, and meat offerings.

The main emphasis at the store is freshness. There are also some completely new products, such as kombucha.

“Not every store warrants this because of demographics,” said Ryan Redner, CEO of the chain and the founder’s grandson.

The Audubon store also offers its customers beer and wine and will add a fuel station next month.

The fresh concept was originally tested in Redner’s home base of Wyomissing. After working out most of the kinks, the grocer decided to expand its new concept to another location.

It turned out to be a rousing success, with sales going up between 20 and 25 percent “overnight,” said Redner.

The grocer is now hoping the new location in Audubon will show similar great results.

Read more about the new Redner’s at the Philadelphia Business Journal by clicking here.