Just as it seems like Amazon has become the go-to online shopping mecca for just about everything, a new competitor is lurking.

A King of Prussia e-commerce and fulfillment company announced Monday it’s being acquired by a Belgian company as it mounts a growing challenge to industry giants like Amazon, writes Michelle Caffrey for the the Philadelphia Business Journal.

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Radial, formerly known as eBay Enterprises, will be bought by Belgian mail and shipping company ‘bpost’ in a $820 million deal expected to close in the fourth quarter of the year, the story continues.

The scale of Radial’s operations, which focused on omnichannel tech to fuel brand’s online shopping capabilities as well as fulfillment, and its seasonal employee base is second only to Amazon in the nation. It works with major brands including Kate Spade, PetSmart and DSW and announced last month it’s pushing to hire 27,000 seasonal employees this fall, a 35 percent increase over last year.

Its expansive operations are a driving force behind why bpost, the largest employer in the small European country, is scooping up Radial, as it aims to expand its U.S. presence, Landmark Global, and compete with Amazon and other shipping giants.

To read the complete story click here. 

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