Altice USA Acquires Plymouth Meeting’s Audience Partners

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Altice USA, the fourth-largest cable TV company nationwide, has acquired Plymouth Meeting’s Audience Partners for an undisclosed amount.

Plymouth Meeting’s Audience Partners has been acquired by Altice USA, the fourth-largest cable TV company in the country, writes Joseph N. DiStefano for Philly.com.

The Montgomery County company employs 80 people and runs a CampaignGrid unit which marries voter and consumer data to help politicians and advocacy groups target the most appropriate online and mobile ads.

“Nine years ago I started a company in this little firehouse in Fort Washington,” said founder Rich Masterson. “We now have 80 employees in five offices in the U.S. and Canada and partners in Moscow, Amsterdam, the Middle East and Europe.”

He added that Altice will provide Audience with great management and a bright future. The deal includes political, healthcare, and cable TV units of Audience.

CEO, Jeff Dittus, will stay on as an employee, while Masterson will remain as a consultant. The financial terms have not been disclosed.

According to Dittus, the deal is “a real success story for a bootstrapped Philadelphia startup” that began by accident.

CampaignGrid started as a primarily Republican firm with clients that included New Jersey Governor Chris Christie and a number of Presidential hopefuls.

“Today we are a nonpartisan platform used by campaigns and advocacy groups of all types,” said Dittus.

Read more about the acquisition at Philly.com by clicking here.

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Top photo credit: Janitors 2016 U.S. presidential election party, Riga, Latvia via photopin (license)

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