Urban Outfitters is set to offer four of its brands next to each other on the same level at the King of Prussia Mall, writes Suzette Parmley of the Philadelphia Inquirer.
The Philadelphia-based, multinational clothing company’s newly leased space of 40,000 square feet is in the mall’s Pavilion just across from the namesake Urban Outfitters, and will soon be home to Free People and Anthropologie stores.
Meanwhile, a wall inside Urban Outfitters will be knocked down to make room for the company’s fourth and newest brand: Pizzeria Vetri, which it acquired in November.
“The unique opportunity … allows us to create a one-of-a-kind shopping experience for our local customer,” Dave Ziel, chief development officer for Urban Outfitters, told Parmley. It “enables us to activate the common area between the store locations for a bar and lounge so customers can gather in an environment that has our aesthetic.”
Ziel said the company has placed two of its brands next to each other, such as on the 1600 block of Walnut Street in Center City, where an Urban Outfitters is beside a Free People. But it has never clustered four brands in one confined space. There is a Free People store at King of Prussia Mall on the other side of the Court.
Ziel said construction will begin in the coming weeks, and that the grand opening for the clustered offerings will be in late October.
Urban Outfitters generated $3.4 billion in revenues for the year ended Jan. 31, a 4 percent gain over the prior year.
Urban’s brands are mostly known for selling ‘80s- and ‘90s-inspired clothing and shoes, as well as furniture, light fixtures, and retro trinkets. In addition to Urban Outfitters, Anthropologie, and Free People, it has brands BHLDN and Terrain.
In mid-November, it announced it had bought the Vetri Family group of restaurants, which includes Pizzeria Vetri.
Click here to read more about the expansion of the Urban Outfitters brand.