By Lynne Williams How do you rebrand when making a career pivot? How do you start building your brand and marketing yourself in your future forward position? As noted in last week’s article, you completed all these steps so far: You decided to make a change. You have done a SWOT analysis of yourself. You…

By Lynne Williams What do you do when you can’t, or don’t want to, do what you used to do? Pivot, of course, to make an intentional shift in a new direction. How, you ask? First, determine why you need to make a change. Need a raise? Promotion? Disengaged? Furloughed? Downsized? Re-org’d? Fired? Dread your…

By Lynne Williams A value proposition letter is a brief statement of 100-150 words that succinctly explains what your unique qualities, skills, and accomplishments are. It states how you will add value. Using persuasion, value proposition letters explain how you can solve a problem or fix a pain point better than anyone else thanks to…

By Lynne Williams Knowledge is power. You don’t know what you don’t know, so engage in continuous lifelong learning to improve yourself and your skill sets. In April 2015, Linkedin purchased a platform called Lynda.com and then subsequently rolled it into what is now called LinkedIn Learning. As of April 2018, there is no additional…

By Lynne Williams If you want to advance in your career or need to explore careers as a new graduate or reinvention, you might want to have informational interviews. The late Richard N. Bolles, author of What Color is Your Parachute?, refers to these as conversations with an expert or specialist in an industry that…

As the old English adage goes … a picture is worth a thousand words (even though this has been “plagiarized and paraphrased” many times. According to research from Hubspot, visual images are 32% of the most important form of content by marketers and mobile viewing of video has increased by 10 million viewing minutes daily…