By Lynne Williams

A value proposition letter is a brief statement of 100-150 words that succinctly explains what your unique qualities, skills, and accomplishments are.

It states how you will add value. Using persuasion, value proposition letters explain how you can solve a problem or fix a pain point better than anyone else thanks to your expertise and unique offerings.

If you are a job seeker, you can use it to focus on the actions you will take if hired. It can be used for most positions where you can offer some technical expertise or specialty knowledge.

This letter sets you apart from the competition and can also highlight your transferable skills. The Value Proposition Letter is certainly not meant for an entry-level position because you need to be able to highlight your quantifiable achievements. However, it might be a key tool for a high-level executive.

Entrepreneurs can also use the same concept and send out letters to prospective clients.

There is a particular format to follow, and you can find the instructions by clicking on http://bit.ly/ValuePropLetter.

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Remember our taglines – Your Career Our Mission and Members Helping Members

Yes, we have two taglines now that we have officially merged with the Business Executive Networking Group (BENG) on May 1. 2020. We are now in eight states with 36 chapters and about 6300 members. Read the press release on our website.

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• 5/8 Strategies for Effective Self-Management in Career Transition
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• 5/13 BENG Lunch Meeting
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• 5/15 Integrating Emotional Intelligence into the Job Interview
• 5/16 How to Develop Successful Job Search Strategies
• 5/18 Career Success Group Meeting

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ABOUT THE AUTHOR

Lynne Williams is the Executive Director of the Philadelphia Area Great Careers Group. Contact Lynne by phone at 484-393-2951, email at director@greatcareersphl.org, on social media @GreatCareersPHL and #GreatCareersPHL and connect on LinkedIn at www.linkedin.com/in/lynnewilliams. Check out the new website!

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