King of Prussia-based David’s Bridal is adding a personal touch to wedding shopping. The retailer has partnered exclusively with Personalization Mall to launch a new “Personalized Gifts” section on their site, the company announced through Newswire.
The collection debuts with more than 100 customizable items from monogrammed robes to quirky cocktail napkins. Hundreds more options are rolling out in the weeks ahead.
Shoppers can design, preview, and purchase gifts on the site as they look for gowns and other wedding must-haves.
Diamond Loyalty members receive 10% off Personalization Mall products and earn rewards points with every purchase. The integration is part of David’s Bridal’s larger push to create a seamless, end-to-end wedding planning ecosystem.
“We’re reimagining what wedding shopping looks like – simpler, smarter, and more meaningful,” said company president, Elina Vilk.
Personalization Mall will serve as the sole vendor of the new section. Marketing efforts including homepage features, social media platforms, and dedicated email campaigns aime at brides and planners will promote the new endeavor.
Learn more about David’s Bridal of King of Prussia’s new partnership with Personalization Mall in Newswire.
