For two weekends in August, IKEA customers can visit an immersive exhibit in New York City showcasing the furniture company’s new products and solutions to enable better sleep.
The free, family-friendly IKEA Sleepeasy takes place Aug. 8-11 and Aug. 15-18 in SoHo at 51 Crosby St. in New York. No reservation are required.
The exhibit walks New York visitors through six essentials for better sleep—comfort, light, temperature, sound, air quality, and decluttering, writes Vicky Jarrett, managing editor for Furniture Today.
The pop-up event is a playful twist on the speakeasy concept.
Guests enter through a hidden door inside a reimagined Swedish bodega.
From there, guests travel through the immersive, multi-level exhibit, enjoying live music, headphones-only discos, IKEA food and other Instagrammable moments.
“With the support of our extensive life at home research and studies, IKEA offers a complete range of products to help people improve their sleep quality,” said Tania Moreira, bedroom business manager at IKEA USA.
The products, which include mattresses, comforters, temperature regulating bedding, air purifiers, and more, correlate with the six sleep essentials. The exhibit is a fun way to showcase how the products can improve sleep, she explained.
Read more about this unique IKEA pop-up sleep exhibit in Furniture Today.
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