Finding Your Dream Dress Easier with David’s Bridal’s Proprietary Fit Technology
David’s Bridal, headquartered in Conshohocken, is now offering its proprietary fit technology in more fabrics including sculpting satin and power mesh, making it easier for you to find your dream dress.
The technology has been modeled on over 10,000 women’s bodies so every woman can find the perfect fit.
The fabric release is a part of the retailer’s Spring 2024 line. With the Sculpting Satin fabric, shapewear isn’t needed because compression is already built into the fabric. The Power Mesh also provides support and stretch, but it is more lightweight and is the perfect material for lining slim-fitting dresses.
The technology also comes in a Luxe Charmeuse and Stretch Crepe.
“We are always listening to what she’s looking for,” said Nancy Viall, president of merchandising and supply chain for David’s Bridal.
“We are meeting brides and bridesmaids where they are, and that means redefining fit with new fabrics while paying close attention to the latest styles, colors, and trends…”
The new spring line also includes selections of dresses across David’s signature lines like Galina Signature, Oleg Cassini, Melissa Sweet, and DB Studio.
New bridesmaid styles are now available online exclusively at davidsbridal.com. They will be available in-store starting February 20, 2024. New bridal styles will be available in stores beginning February 12, 2024.
Read more about David’s Bridal spring line at Businesswire.
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