Global leader in ethically sourced jewelry, Brilliant Earth is opening a new showroom in the King of Prussia Mall.

It is the company’s second showroom in the Philadelphia area and its second showroom located inside a mall.

With the opening of the King of Prussia Mall showroom, Brilliant Earth now has 37 locations nationwide and plans on continuing its expansion across the country.

The King of Prussia showroom will offer:

• Walk-in and appointment-based experiences.
• One-on-one discussion with jewelry specialists, supported by online capabilities.
• Meaningful jewelry gifts from engravable pieces to birthstone pendants.
• Ethically sourced jewelry.

Customers will have a wide variety of fine jewelry and bridal styles to choose from for same-day purchase.

Brilliant Earth is also opening showrooms inside Roosevelt Field in New York and Roseville Galleria in California.

“We are thrilled to open three new showrooms in premier mall locations nationwide,” said Kathryn Money, SVP of Merchandising and Retail Expansion in a statement.

“Expanding on the success of our existing showrooms, we are strategically moving into spaces with higher foot traffic and larger consumer footprints. These new locations will allow us to showcase the brand to more customers, while continuing to meet their expectations for a seamless experience across digital and physical platforms.”

The jeweler’s newest engagement ring collection features 12 unique styles preset with lab grown diamond center stones. Other fine jewelry styles available include Zodiac pendants, nameplate necklaces and gemstone rings.

To find out more about Brilliant Earth’s lab grown diamonds visit BrillantEarth.com.

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