Blue Bell’s BrightView Holdings will be under new leadership on October 1, writes Ryan Mulligan for the Philadelphia Business Journal. The commercial landscaper also secured a $500 million investment from a private equity firm to pay off 90 percent of its debt.  

Dale Asplund will be taking the reigns as the company’s chief executive after serving time in the C-suite for United Rentals.  

Asplund says he has “confidence in the company’s future” and will be investing $5 million in shares.  

He will be replacing interim CEO Jim Abrahamson, who took on the role following the departure of Andrew Masterman.  

Kurtis Barker and partner Joshua Goldman, two partners from the private investment firm, an affiliate of One Rock Capital Partners LLC, will be joining BrightView’s board.  

Brightview provides services for properties around the country, including tourist hot spots like Washington DC’s National Mall and the Bellagio in Vegas.  

Read more about the Blue Bell-based company’s future in the Philadelphia Business Journal.  

Introducing BrightView.