Celeb Chef Guy Fieri Makes King of Prussia Mall Fast-Food Debut
Celebrity chef Guy Fieri is bringing his chain of branded fast-food outlets — Chicken Guy — to the King of Prussia Mall. Justin Heinze stayed abreast of the details in presenting them in the Norristown Patch.
Fieri’s decision to bring his fast-food brand to Montgomery County is dollars-and-cents confirmation that as the pandemic continues to fade, entrepreneurs are getting braver in launching new food ventures.
According to corporate claims, Chicken Guy serves all-natural tenders that have been deeply marinated with herb-infused fresh lemon juice, pickle brine, and buttermilk. They are accompanied by a menu of 22 sauces.
Fieri got his culinary start vending pretzels from a cart in California. By the late 1990s, he was opening restaurants on the West Coast and eventually, in New York City.
A win on Season 2 of The Next Food Network Star in 2006 brought him to television.
In 2022, he launched his own reality show, centering on the Chicken Guy brand: Guy’s Chance of a Lifetime. Its grand prize, a franchise location, was won by a Philadelphia contestant; however, the Reality Blurred website reports no evidence of its ever opening.
More on the King of Prussia debut of Chicken Guy is at the Norristown Patch.
The official trailer of Guy’s Chance of a Lifetime.
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