While some companies took a hit during the pandemic, Fort Washington-based Nutrisystem thrived.
The weight-loss brand made its way onto American meal plans in 1972, and the subscription service has only blossomed from there.
President Stephan Mikulak was meek about giving away company figures to The Philadelphia Inquirer, but it’s no doubt the company has seen recent success, wrote Erin McCarthy.
“COVID brought health and wellness to the forefront more than before,” said Mikulak. “People realized some of the factors that determined how sick you got or how you were impacted by COVID [was] really tied to your health.”
Mikulak cited contactless delivery as another component in the company’s overall success.
Since January is the weight-loss industry’s most successful month (thanks to numerous resolutions), Mikulak said much of its annual marketing is targeted to first-quarter time frames. In recent years, however, Nutrisystem has focused on campaigns in different months across the calendar.
He also noted that the quality of the food and success of the program has yielded retention in subscribers.
“People are staying longer than they have in the past. And a lot of it is we’ve put a lot of investment in our food, so they’re having a better experience,” he said.
Read more about the Nutrisystem success in The Philadelphia Inquirer.
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Nutrisystem of Fort Washington wasn’t the only corporate brand to thrive during the pandemic.
