Regional Pizzeria, Looking to Spice Up Its Brand, Tosses to Customers for New Mascot Name

pizza mascot with pies
Image via Elysium Marketing Group.
Peppi Roni, the customer-named mascot of Tony Roni's pizza.
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Tony Roni’s, a regional pizzeria, recently deepened its brand presence by adding a mascot named Peppi Roni. He is being positioned as as a unique visual in the active Phila. metro pizza market.

After deciding on a look — a happy slice of pie with a distinctive crust mustache (he’s currently sporting a festive Santa hat for the holidays) — the creation needed a name. So, the shop’s leaders turned that duty over to customers, by way of a contest.

More than 600 responses resulted, each submitted by a Tony Roni’s fan eager to win the prize: free pizza for a year.

The field was whittled to four contenders, with the final decision turned over to a customer vote.

Peppi Roni reflected the creative inspiration of two entrants; therefore, they both get a 12-month pie supply.

Tony Roni’s has eight area locations, with four of them in Montgomery County:

  • Bala Cynwyd
  • Conshohocken
  • Drexel Hill
  • Havertown
  • Mount Ephraim, N.J.
  • Roxborough
  • Spring House
  • Willow Grove

Tony Roni’s appreciates everyone’s enthusiasm and participation; it was a fun experience to share with the community that has supported its business for the past 20 years.

Tony Roni‘s catering menu — convenient and delicious for football season and the upcoming holidays — includes signature salads, sandwiches, pastas, and a popular make-your-own cheesesteak tray.

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