Conshohocken’s David’s Bridal is expanding its horizons by being one of the first businesses to beta test Curalate’s new software ‘Curalate Showroom’ on Facebook, writes Jonathan Takiff for Philly.com.

Curalate Showroom allows images and videos on social media channels to become shoppable. The software allows users to ‘dress up’ a person in a photograph with the company’s clothing and accessories all of which are available for purchase.

“Curalate Showroom enables brands and retailers to go beyond search, and is the closest you can get to walking the aisles of a retail store online,” said Apu Gupta, CEO and cofounder of Curalate.

David’s Bridal joins the other almost 70 popular retailers that are looking to implement the software with Z Gallerie, Guess, Lowe’s, and Forever 21 scheduled to go live this week.

Meanwhile, Callie Canfield, David’s Bridal’s senior director of global marketing communications, is already impressed with the new software and how easy it is to use.

“Because of the relevant product recommendations and engaging content Showroom provides, consumers who click through to our site are much more engaged with higher intent to purchase.”

Read more about the new software at Philly.com by clicking here.