Paris’ infamous transit system is known as the Metro. Philadelphia’s may follow suit. A SEPTA rebrand is part of an effort to make it easier for riders to identify its network of trains and trolleys. David Chang navigated the details for the Philadelphia Business Journal.
The transportation authority wants to implement new signage and rename its most popular transit lines as part of its Wayfinding Master Plan.
The proposed system map and signage concepts are a direct result of years of feedback from customers and advocates, said a SEPTA spokesperson.
SEPTA also used extensive research, surveys, small group sessions, workshops, as well as in-station walk-throughs. All of these fact-finding expeditions took place over an 18-month period to create new wayfinding tools.
“The result is a plan that will result in new, consistent signage across the system — highlighting SEPTA’s modes of travel as an interconnected, seamless network that can get you points across the Greater Philadelphia Region affordably, quickly, and safely,” said the spokesperson.
The proposal recommends renaming all the transit authority’s rail transit services, including Market-Frankford Line, Broad Street Line, Norristown High-Speed Line, and city and suburban trolley routes as “SEPTA Metro.”
Read more about the proposal in the Philadelphia Business Journal.
In this video, SEPTA shares how easy it is to ride your regional rail.