The Montgomery County Community College (MCCC) Office of Marketing and Communications (MARCOM) was nationally recognized recently for the work it performed on several unique campaigns in 2020.
MARCOM earned a gold Medallion Award from the National Council for Marketing and Public Relations (NCMPR) for the “Carvertise: Painting the Town Montco” campaign.
The project involved wrapping cars with an advertisement for the College that included the tagline “Put Your Ambition in Drive” next to an image of a student studying at a desk on the front driver’s-side door.
MARCOM also won three 2020 Collegiate Advertising Awards. It received a gold award for the campaign “COVID-19 Pivot: Expect Stability at Community College,” which described the multi-channel approach to marketing the College during the pandemic.
It won a gold award for the monthly President’s Report e-newsletter, which documents the news from the College.
Additionally, for the gray tie-dye Monty T-shirt, the College received a bronze award.
Lastly, MARCOM received a bronze award from the College and University Public Relations and Associated Professionals (CUPRAP) during its 2021 CUPRAP CUPPIE Awards.
The team won in the electronic media category for the President’s Report.
“The Marketing and Communications team is incredibly proud and grateful to receive each of these prestigious awards,” said Holly Ann Clayton, Executive Director of Marketing and Communications. “It is a testament to the Montco Family that each of these campaigns was able to come together to spotlight the invaluable work being done to support our students and the greater community as a whole.”
“Our team looks forward to new initiatives being implemented over the coming weeks,” said Clayton, “and appreciates the recognition from NCMPR, CUPRAP, and Collegiate Advertising Awards for the work we did over the past year.”
The NCMPR Medallion Awards recognize outstanding achievement in design and communication at community and technical colleges in each of NCMPR’s seven districts. The regional competition is exclusive to marketing and public relations professionals at two-year colleges.
The Collegiate Advertising Awards program is an elite national program created to honor today’s most talented marketing professionals for outstanding excellence in all forms of advertising, marketing, and promotion-specific to higher education products and services.
Judge’s Choice awards are presented to division winners receiving a perfect score from the judges. Beautiful, Gold, Silver, and Bronze certificates are issued by both Group and Category accordingly.
For more information, visit MCCC.