American Blossom Linens, distributed by the nearly-century-old Wyncote-based ATD American, has seen a recent 400 percent uptick in sales revenue during the COVID-19 pandemic, writes Sophie Burkholder for the Philadelphia Inquirer.
Before becoming a consumer-focused retail brand last year, American Blossom Linens catered to the hospitality, healthcare, and government facility industries, and ATD American made its revenue from wholesale prices, something that many other wholesale companies are realizing is unsustainable.
Having a year to build up a strong online platform and healthy relationships with established consumers contributes to this jump in revenue, but CEO Janet Wischnia also thinks it has something to do with the fact that people are now at home full time.
“People were trying to make their personal spaces a little bit nicer,” said Wischnia. “I was surprised. People are being laid off, the economy is not so good, and I thought it would be tough right now… so it’s kind of like being in the right place at the right time.”
Wischnia believes another reason for the spike in sales American Blossom Linens is experiencing is that people are wanting to buy American-made products and support locally made goods.
“When you buy an American-made product, you’re supporting a job in an American community,” said Elizabeth Brotherton-Bunch, head of communications for the Alliance for American Manufacturing.
Read more about American Blossom Linens and ATD American here.
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