Legoland Discovery Center Comes to Plymouth Meeting Mall

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Children from Plymouth Elementary School play in a pile of more than 50,000 Lego pieces that were dumped at the future site of Legoland Discover Center during a news conference this week at the Plymouth Meeting Mall. (Image and caption via Philly.com)

Plymouth Meeting Mall’s Legoland Discovery Center is at the forefront of the Mall’s efforts to rebrand as a shopping and entertainment venue, writes Suzette Parmley for Philly.com.

The Legoland Discovery Center will be the first of its kind in Pennsylvania out of a total of seventeen globally. The 33,000 square feet dynamic Lego center got going on Tuesday, after a truck unloaded tens of thousands Lego pieces for eager young builders to start working on.

Legoland’s arrival is a timely boost for PREIT as it is actively looking for a replacement tenant for its Macy’s anchor at the Plymouth Meeting Mall.

Macy’s announced that it will close around 100 stores early next year to focus on building up its online sales. Despite the fact that Macy’s has not yet confirmed which stores will close, PREIT has decided to take a proactive approach for its malls.

“Our business has evolved and the mall has evolved,” commented Joseph Coradino, CEO of Pennsylvania Real Estate Investment Trust which owns Plymouth Meeting mall. “This is what I call ‘retailtainment.’ ”

Read more about the new Lego playground at Philly.com by clicking here.

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