By Lynne Williams
The Jeopardy answer is … be like Nike as Just Do It! The Jeopardy question is, What if I am scared to write an article on LinkedIn?
Just start! You don’t make the NFL or get the first violin chair without practice. In the past week, a couple of attendees in my network asked me to write an article on how to publish an article on LinkedIn, so here are some FAQs.
- Why publish on LinkedIn? You can share your professional expertise as a job seeker, employed person, or self-employed business owner and flex your wordsmithing muscles. No pain, no gain!
- Why write articles as a business owner? Share information and create a call to action.
- Where can I get ideas? LinkedIn and Feedly
- Could I create a poll to get ideas? Yes
- Could I compile articles from others? Yes
- Could I get quotes from industry experts or influencers to add to my article? Yes
- Can I see how the title of my article would score compared to other titles? Try Coschedule Headline Analyzer.
- Need to create an image for your article? Try Canva or Over or make a Word Cloud. Need live training for that? Save the dates of 8/1 and 8/25.
- What is the image size for the article? 744 x 400 pixels or 2000 x 600 (LinkedIn needs an update!)
- What details should I know about publishing? LinkedIn Instructions for drafts, multimedia, images, third party content, hashtags, video, and error messages.
- What do I need to know about hashtags? Once you publish your article, you cannot edit, delete, or add other hashtags.
- How do I check my grammar and punctuation? Grammarly
- Can I re-purpose the blogs I already write? Absolutely! Great idea!
- How long should my articles be? Articles that are 900-1400 words might fare better than those that are 300-400 words.
- Are there standard features like bold, italics, underline, alignment, bulleted lists, numbered lists, and block quotes? Yes
- Can I add an image, video, slides, links, snippets? Yes
- Can I make hyperlinks in my article? Yes, highlight the text you want to hyperlink and find the link symbol and click and add the URL.
- Can I tag people in articles? You can tag people in posts.
- Can I publish my article in groups? Yes, but make each post unique in a group.
- Can I share my LinkedIn article on Twitter? Yes and on other social media platforms too
- Can I get analytics for my article? Yes, and read more.
- Can I edit an article after I publish it? Yes
- Can I delete an article after I publish it? Yes
- Where do I begin? Go to your home page and click on write an article.
- What should I do after I publish it? Engage with your audience on the comments.
- What if I’m scared to try? Be like Nike and just do it or plan on attending LinkedIn part 2 of 3 workshop on August 1st for step by step live instruction. Register with the library on August 1st. To make a LinkedIn headline or graphic for your article, sign up for the August 25th LinkedIn Lunch & Learn.
Upcoming July Events
- 7/10 Interviewing Techniques with The Interview Doctor
- 7/13 Career Success Group Meeting
- 7/13 Your Nonprofit Career In the New Economy: The Campaign for You
- 7/14 Growth Gears at Business Executives Networking Group (BENG)
- 7/14 Am I a Team Player?
- 7/14 Job Search in the Midst of COVID-19
- 7/14 Business Executives Networking Group (BENG) Meeting
- 7/15 CALL IN PowerThinking Resilience Building Call
- 7/15 Considerations for Starting Your Own Consulting Practice
- 7/15 Using LinkedIn as a Sourcing Strategy at Business Executives Networking Group (BENG) Meeting on Using LinkedIn as a Sourcing Strategy
- 7/16 Nonprofit Career Network (NCN) Meeting
- 7/17 Interviewing Techniques with The Interview Doctor
- 7/20 Career Success Group Meeting
- 7/20 Business Executives Networking Group (BENG) Meeting
ABOUT THE AUTHOR
Lynne Williams is the Executive Director of the Philadelphia Area Great Careers Group. Contact Lynne by phone at 484-393-2951, email at firstname.lastname@example.org, on social media @GreatCareersPHL and #GreatCareersPHL and connect on LinkedIn at www.linkedin.com/in/lynnewilliams. Check out the new website!