The Philadelphia Eagles are proud to announce that global automaker Hyundai will become a founding partner and official vehicle sponsor of the team through a new four-year corporate partnership. As part of the deal, Hyundai will receivenaming rights to the West Club at Lincoln Financial Field, renaming the space the Hyundai Club, along with two vehicle displays near the Hyundai Club lobby entrance at Eagles home games.
“Hyundai is a world-class automotive company that proudly serves the Greater Philadelphia region with superior customer service, innovation and charitable giving,” said Catherine Carlson, Senior Vice President of Revenue and Strategy, Philadelphia Eagles. “We are thrilled to align ourselves with a like-minded organization that places a high emphasis on these values. We look forward to showcasing the brand-new Hyundai Club to Eagles fans this season at Lincoln Financial Field.”
In addition to having a prominent branding presence at Lincoln Financial Field, Hyundai will be integrated into the Eagles preseason television broadcasts and will conduct retail-based promotions to reward customers. Additionally, to commemorate the new partnership, the Eagles and Hyundai have created a special video content series exclusively for the team’s digital and social media channels. Produced by Eagles Entertainment, “Any Given Hyundai” features NFL Network host Melissa Stark interviewing Eagles assistant coaches in a 2019 Hyundai Santa Fe as they ride around the City of Philadelphia.The series’ first episode stars Eagles special teams coordinator Dave Fipp.
“The Philadelphia Eagles are one of the NFL’s most storied and popular franchises and we are excited to be the official automotive partner of the team,” said Paul Imhoff, director, Marketing Communications, Hyundai Motor America. “Our objective is to connect the passionate Eagles fans with the newest vehicles and technologies in our lineup, while continuing to make a positive impact in the community through our non-profit organization Hope On Wheels that is committed to finding a cure for childhood cancer.”
As part of its investment and organizational commitment to the Greater Philadelphia area, Hyundai will offer a free hands-on, structured football clinic to youth football participants on Saturday, July 20 at the NovaCare Complex. The camp, which will be attended by Eagles WR Alshon Jeffery, is divided into morning and afternoon periods focusing on various football fundamentals, with an emphasis on safety and conditioning. The Hyundai Youth Football Camp teaches teamwork and leadership, while helping kids refine the basic skills needed to play football.