Pucker power leads to a $5,500 grant for Norristown Area High School

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The students led the fundraising efforts and collected donations to see Ed Roth kiss a pot-bellied pig named Raines. In 2018, TruMark Financial awarded more than $60,000 in grants to local schools to use for personal finance resources. (Submitted Photo)

Norristown High School teachers chuckled when they first heard about TruMark Financial® Credit Union’s Kiss A Pig Financial Literacy fundraiser. The more they thought about it, they realized it wouldn’t be difficult to get their principal, Edward Roth, to pucker up and kiss a pig if it would benefit the school.


Roth readily agreed and students quickly got to work raising money to see him kiss the pig. He represented the school in the October fundraiser and planted a kiss on a pot-bellied pig named Raines. In addition to Norristown High School, eleven other schools participated in the fundraiser and each received a $5,500 grant to use for personal finance resources. Roth said the grant will allow the school to purchase books and software programs which will enrich the existing curriculum.

The fundraiser is a component of TruMark Financial’s initiative, Building Financial Futures. Funds raised at this event allow area schools to purchase the tools needed to help teach the value of saving and the importance of managing money responsibly. To date, TruMark Financial has donated more than $300,000 to area schools in need of personal finance resources. To learn more about TruMark Financial’s Kiss-A-Pig Financial Literacy Fundraiser visit: www.trumarkonline.org/bff.

About TruMark Financial:

TruMark Financial is one of the strongest, most progressive credit unions in the nation, offering a full range of banking, investing, and insurance services to more than 119,000 members in Southeastern Pa.

Founded in 1939, TruMark Financial is headquartered in Fort Washington, Pa., and has approximately $2.2 billion in assets through its 23 branches, Call Center, and a suite of innovative online and mobile banking services online services. To learn more about TruMark Financial, visit www.trumarkonline.org or call 1-877-TRUMARK. Connect with TruMark Financial at www.facebook.com/trumarkonline and twitter.com/trumarkonline.

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