Workhorse Brewing Co. gets job done in King of Prussia
Workhorse Brewing Company is representative of all the stellar qualities of Montgomery County.
“We wanted a name that was representative not just of the core tenets of the brewing industry, the blue collar mentality, but also the cultural ethos of the greater Philadelphia area,” noted Dan Hershberg, wearing a bright blue Hawaiian shirt, as Sam Cooke’s “Wonderful World” echoed throughout the cavernous but somehow cozy Workhorse taproom.
For the town’s first brewery in its long, rich history, the Philadelphia native and his business partner, head brewer Nate Olewine, chose a horse-themed name that they hope will reflect the integrity of the folks who will be drinking the traditional, no-nonsense suds produced by the 30-barrel brewhouse, writes Gary Puleo in The Times Herald.
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Already a Cornell University-educated entrepreneur running a successful, sports-centric, Philadelphia apparel company, Philly Phaithful, which he still operates, Hershberg was inspired to launch his own brewery after spending time with a friend who had started the highly successful Rhinegeist Brewery in Cincinnati.
“I went out there out of entrepreneurial excitement, just to see what he’d been doing. He had explosive growth with the company, with a really impressive business model. He invited me out there to the facility and I spent four days learning everything about the industry and just fell in love with the culture of craft beer,” Hershberg recalled.
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