SEPTA changes station name, nets millions

SEPTA has reached a $5.3 million deal with NRG energy over naming rights at the Broad Street subway station at Pattison Avenue, near the Philadelphia sports complex. (Photo courtesy of SEPTA and NRG Enegry.)

SEPTA’s capital budget will see a few million more dollars thanks to the terms of its new naming rights deal with NRG Energy.

The public transit agency and the power company announced Thursday a five-year, $5.3 million naming rights deal that will put the NRG name on signs, maps and interactive screens throughout the Broad Street Line Station where Pattison Avenue is the cross-street, writes Alison Burdo at

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SEPTA has a similar deal with AT&T that gave the telecommunications provider naming rights to the station beginning in 2010. The financial terms of the deal, however, have changed with the NRG agreement – in the favor of SEPTA.

The more than $5 million AT&T deal was split 65-35 between the Authority and its advertising management firm; the breakdown of the NRG contract sends 85 percent of the dollars to SEPTA, Andrew Busch, a transit agency spokesman told the Business Journal. That means SEPTA will get roughly $4.5 million this time around. Its AT&T contract netted the Authority closer to $3.5 million.

To read the full story, click here.

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