PhillyWisper, a small internet service provider, is ready to play David to the Goliaths of Verizon and Comcast by distributing broadband over rooftop antennas in Philadelphia.

Wisps — small wireless internet service providers — are utilizing a combination of unlicensed and licensed spectrum, stitched together with antenna networks, to compete with incumbent broadband providers such as Comcast and Verizon. Wisps have existed for years, mostly in rural parts of America, but seem to be moving into urban areas, writes Bob Fernandez on philly.com.

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Mark Steckel and his PhillyWisper partner, John Falcone, both veterans of start-ups outside Philadelphia, recently hired their first employee, Becky Wolinsky. The business plan calls for PhillyWisper to expand to South and West Philadelphia and grow to 10,000 customers over several years, Steckel said.

“You get into an arms race if you sell on speed and price, and we don’t want to do that,” Steckel said. “We want to focus on customer service and a positive customer relationship.”

To read the complete story click here.

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