Amazon Go: The future of shopping

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Amazon’s store of the future doesn't require any human interaction as you select your items and make your way through the store, eventually 'checking out' by simply walking through electronic gates. (Image courtesy wikipedia.org)

Imagine walking into a convenience store and seeing no one. Your first thought might be that the place is getting robbed, but that’s not the case at all, the store is being overseen by technology.  Amazon, the ever-growing behemoth of a  retail giant, is opening a store exactly like that.

The first clue that there’s something unusual about Amazon’s store of the future hits you right at the front door. It feels as if you are entering a subway station. A row of gates guard the entrance to the store, known as Amazon Go, allowing in only people with the store’s smartphone app, writes Nick Wingfield for nytimes.com. 

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Inside is an 1,800-square foot mini-market packed with shelves of food that you can find in a lot of other convenience stores — soda, potato chips, ketchup. It also has some food usually found at Whole Foods, the supermarket chain that Amazon owns, the story continues.

But that’s where the similarities end. There are no cashiers to check you out as you’re leaving the store. In fact, you don’t even have to pull out your wallet to pay as you’re leaving this unique experience in convenience shopping. The retail giant is also a technology innovator and Amazon has found a way to charge everything in your basket to your Amazon account.

To read the complete story click here. 

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