Conshohocken-based eLocal completes $25M capital infusion

The deal brings three of Ring Router’s senior staff into eLocal’s team in Conshohocken and enable it to enter the pay-per-lead insurance advertising market. Seen here are eLocal owners Bruce and Any Aronow. ( file photo)

Conshohocken based eLocal, a leading provider of digital performance marketing and new customer acquisition for local, regional and national service businesses, today announced it has raised $25M in capital from LLR Partners. The investment will help support numerous growth initiatives, including expanding sales, marketing and technology efforts as well as potential acquisitions that complement eLocal’s existing platform.

“We feel fortunate to be working with LLR,” said eLocal CEO Bruce Aronow. “Aside from their great reputation within the industry, LLR’s commitment to partnership, value creation resources and local presence made them an easy choice to help us pursue our growth ambitions,” according to

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The investment will further eLocal’s mission to connect consumers with local businesses, while keeping them at the forefront of a changing advertising industry. To date, eLocal has been focused on businesses within the home services and legal sectors but plans to expand into other verticals that value live phone calls and leads. As one of the nation’s leading performance advertising companies offering a pay-per-call/pay-per-lead advertising solution, eLocal’s proprietary technology makes it easier for advertisers to manage their marketing spend with transparent results that only cost money when the phone rings.

To read the complete story click here.

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