The King of Prussia Mall is welcoming another beauty outlet as French chain Clarins is opening its doors at the mega mall on Wednesday, writes Suzette Parmley for Philly.com.

Clarins will be the King of Prussia Mall’s 26^th beauty or skincare retailer showing the growing strength of this sector which is forecast to grow 12 percent by 2020 to around $51.8 billion nationwide.

Representative from Clarins said that the company decided to open its first retail U.S. location at King of Prussia following the trend of other worldwide brands. And while Clarins has not had a brick-and-mortar retail store here before, American consumers have already been buying its products for three decades.

The new U.S. location is Clarins’ second outlet outside of France, with the first being in Hong Kong. Until now, Clarins products had been primarily sold online or through other stores such as Nordstrom, Macy’s, Sephora, and Ulta Beauty.

The store is moving in the luxury wing for ultra-upscale brands that was created during the Mall’s recent $250 million expansion.

“By opening a store of our own, we want to offer clients an immersive experience, a 360-approach to beauty,” explained Danyelle Boilard-Paul, Groups Clarins USA’s general manager.

Read more about the beauty newcomer at Philly.com by clicking here.