King of Prussia Mall Unites Four Urban Outfitters Brands Under One Roof

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King of Prussia Mall has added the Free People, Anthropologie, and Pizzeria Vetri Square Pie brands near the newly renovated Urban Outfitters store, uniting the four brands under one roof, writes Suzette Parmley for

The new additions officially opened their doors on Friday, a day after Urban Outfitters’ grand reopening.

However, Urban Outfitters which owns all four brands said this should not be considered brand clustering.

“We like to refer to it as ‘co-locating,’ and we are only doing this at King of Prussia Mall,” commented Oona McCullough, head of investor relations for Urban Outfitters.

Each brand has a different focus. Free People is known for its pioneering women’s fashions, Anthropologie offers a wide choice of women’s apparel, home furnishings and gifts, while Urban Outfitters focuses on modern, urban chic clothing.

Marc Vetri’s restaurant group joined the mix last year when Urban Outfitters bought it for $19 million.

“Pizzeria Vetri is a stand-alone concept and will not be put in any of our stores, nor do we have plans to put any near our stores except the KOP location,” added McCullough.

Read more about the new additions at by clicking here.

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